Automatic Fitness: gym owner portrait

Automatic Fitness is a gym. The job was a short owner portrait: Henry in a sit-down interview, and the lifting and coaching on the floor cut around what he says.

The finished film runs 1:27.

Before the shoot we write a question sheet for each interview. On the day, the interview comes first, then the work going on around it.

In the edit, the interview is transcribed and cut on paper before it touches a timeline. Once its through-line is locked, the footage of the work and the music are built around it, and the film is graded by hand in DaVinci Resolve.

• One film for the website16:9
• Vertical cuts for Reels and Shorts9:16

A film like this is the centerpiece of a Brand Story. See also Tampa video production.