Tampa brand strategy
A written brand platform built from a session with you and interviews with your best customers. It is the first step of every package.
What you get
- Why you started, in your words
- Who it is for, what it is, how it differs
- Your right customer: what they want and what worries them before they buy
- One core message and three proof points
- Words to use and words to avoid
- Three or four content pillars, channels and a monthly cadence
- One or two business outcomes, measured from a baseline
How it is made
A questionnaire goes out a week ahead. In the first week we record your baseline numbers: reach, profile views, calls, bookings, and any sales figure you want to share.
Then a two to three hour session with you, recorded with your consent, and 20 minute interviews with two or three of your best customers about why they chose you. We read three competitors for the language they all share, so yours does not sound like theirs.
The platform is drafted from the transcripts, presented to you, revised once, and signed off in writing.
Who it is for
Businesses run by the people who own them, where the owner is the one who decides. It suits owners who want to be understood by the right customers more than seen by everyone.
What it leads to
Every film and every monthly package is checked against the platform. The $1,500 counts in full toward a Brand Story or Brand Documentary, or toward the first month of brand management, if you start within 30 days.
How it works
From the first call to the monthly report.
Consultation
A free 45 minute call about your business and whether we are a fit. If we are, you get a written proposal within two business days.
Brand Foundation
A session with you, short interviews with your customers, and a written brand platform you approve before anything is filmed.
Production
A day at your business. The interview first, then the work around it. Everyone on camera signs a release before we roll.
Every month
Shoot, edit, approve, post, report. You see the numbers against where you started, and we plan the next month together.
Questions
What do I walk away with?
A written brand platform you approve: why you started, who you are for, what sets you apart, your core message with three proof points, words to use and avoid, a content plan, and one or two business outcomes to measure against your baseline.
Do I have to buy a film or a monthly package after?
No. The Brand Foundation stands on its own. If you start a Brand Story, a Brand Documentary or a monthly package within 30 days, the $1,500 counts toward it.
Why interview my customers?
Your best customers explain why they chose you in words other customers believe. Their interviews carry as much weight as your session.
Do you use AI?
To sort quotes from the transcripts and suggest structure. Every line in the platform traces back to something you or a customer said. Tools are set not to train on your material, and customer names are removed before anything is uploaded.
What if my logo and colors no longer fit?
A designer is scoped as a separate, priced change order.
How do we start?
Book a consultation. It is a free 45 minute call about your business and whether we are a fit.
Book a consultation.
A free 45 minute call about your business and whether we are a fit. If we are, you get a written proposal within two business days.
Or write to hello@distantlightmedia.com